Apply that winning technique to your About Us page and you’ll forge a connection with your visitor. A husband and wife whose business was selling camping supplies used their About Us page to describe their love of the outdoors. For example, does your company have an interesting name? Tell its history and what the name means to you today. The same goes for oversight associations such as the Better Business Bureau, Consumer Reports, Better Housekeeping , Angi (formerly Angie’s List) and other review sites.
Be sincere and personal as you tell the story of your brand. There’s nothing wrong with letting your personality shine through. Anytime you can add specific facts and figures to support your claims, you gain credibility in the visitor’s mind. Perhaps it’s your professional credentials such as your education, licenses, awards and depth of experience. In that case, lead with specifics that speak to your qualifications and will give you instant credibility in their eyes. A key function of your About Us page is to inspire trust in your company.
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You also get the chance to develop relationships with some peers in your industry, while also improving your brand’s credibility. Guest posting also improves your search engine ranking as you will receive a backlink to your site. Google and the other search engines see this as an endorsement of your site. Experts estimate the SEO benefit to your site is 6 times greater when guest posting compared to writing on your own site. Being search engine friendly is a top requirement for the guest posts that go live on convert.com/blog.